LAUREN BUSBY PRESENTS
You found your web designer and SEO.
▶ PRESS STARTScroll to climb Mount Washington. Meet Lauren on the way up.
LV 1About Lauren
Mostly harmless. Unless you are a crawl error.
I’m an SEO strategist, web designer, and co-founder of Trebletree. I turn sprawling websites, tangled search problems, and ambitious ideas into digital systems that people can actually use.
Part creative director. Part technical SEO. Unreasonably excited about site architecture.
LV 2Where I live
New Hampshire
LV 3What I do
Visibility systems built for rankings, AI retrieval, and whatever search turns into next.
Architecture, crawling, indexation, migrations, and the gloriously unglamorous fixes that drive growth.
Editorial design, clear journeys, and conversion paths without the beige-template energy.
Repeatable local frameworks for brands with ten locations, five hundred, or plans to get there.
LV 4Selected results
Good work. Real numbers.
LV 5Sites we’ve designed
Designed to look good. Built to work harder.
▶ VISIT
STAGE 1
Restaurant franchise website.
Web design, UX, SEO
▶ VISIT
STAGE 2
Direct marketing website.
Web design, development, UX
▶ VISIT
STAGE 3
Youth esports franchise platform.
Web design, development, UX
LV 6Writing
Latest thinking, from my brain to your browser.
What server logs reveal about how search engines and AI systems actually access your content.
Search Engine Land, 2026Authority changes how quickly a site grows, how resilient it is, and how much technical debt it can carry.
Trebletree, 2026Rankings and traffic tell only part of the story. Better decisions start with a fuller measurement system.
LinkedIn, 2026LV 7More about me
Since 2009, I’ve helped local businesses, enterprise teams, and national franchise brands build stronger digital foundations. I care about the visual details. I also care whether a crawler can find page 42.
At Trebletree, I lead the SEO and web teams alongside my co-founder, Megan. We’re small on purpose, deeply involved, and very good at turning complicated digital problems into momentum.
When I’m not untangling websites, I’m usually finding questionable Jeep trails, replaying something gloriously 8-bit (or 16-bit if I’m feeling racy), or disappearing into the woods to camp with the world’s most awesome kids.
SUMMIT REACHED: 6,288 FT
Lauren Busby © 2026New Hampshire, then everywhereElevation borrowed from Mount Washington